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HBO launch event at GE Cablevision of Peoria, Illinois
HBO launch event at GE Cablevision of Peoria, Illinois
TitleHBO launch event at GE Cablevision of Peoria, Illinois
DescriptionOriginal caption: "A sneak preview of HBO's May entertainment special, 'Hollywood Salutes Neil Simon, ' kicked off the pay service launch at GE Cablevision in Peoria, Ill. The system of 25, 000 cable subscribers received 2, 651 phone calls during the free preview and telethon. The system now has over 10, 550 orders placed for HBO, producing a pay penetration of 42 percent. From left are HBO's vice president Tom Oliver, north central area regional manager Curt Melcher, affiliate publicity manager Linda Lee and executive consultant and nationally know sportscaster Marty Glickman, who hosted the first night of the telethon, along with GE's Peoria area systems manager Frank Yandrasits, marketing director and midwest regional manager Paul Schoenwolf, and HBO marketing manager George Monaster."
Date original1978 May
Decade1970s
SubjectsCable television--History--Photographs
Home Box Office (Firm)
GE Cablevision
Cable television--Illinois
Promotional television programs
PeopleGlickman, Marty, 1917-2001
Lee, Linda
Melcher, Curt
Monaster, George
Oliver, W. Thomas
Schonewolf, Paul
Yandrasits, Frank
CollectionSearle Photograph Collection
IdentifierSR00894
Formatimage/jpeg
Date digital2012
Physical description8 x 10 inch b&w photograph
Holding institutionBarco Library, The Cable Center
CopyrightThis image is issued by The Cable Center. Use of the image requires written permission from the staff of The Cable Center's Barco Library. All responsibility for questions of copyright that may arise in the use made of reproduced material provided by the Barco Library must be assumed by the user. The Barco Library will provide any information it has available to the user.
Ordering informationmaito:archives@cablecenter.org
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