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Charles B. Fruit, Anheuser-Busch, and Robert Johnson, Black Entertainment Television, discuss advertising deal
Charles B. Fruit, Anheuser-Busch, and Robert Johnson, Black Entertainment Television, discuss advertising deal
TitleCharles B. Fruit, Anheuser-Busch, and Robert Johnson, Black Entertainment Television, discuss advertising deal
DescriptionOriginal caption: "BET Gets Beer Firm Nod - Black Entertainment Television (BET) recently landed a long-term multimillion-dollar advertising agreement with Anheuser-Busch, Inc., brewers of Budweiser, Michelob, Michelob Light, Natural Light and Bush beers. Robert L. Johnson, right, president of BET, and Charles B. Fruit, vice president for corporate media of the world's largest brewer, review BET's plans for major expansion of the network's programming. Anheuser-Busch will have exclusive advertising rights in the beer category on BET. A black-oriented sports and and entertainment network, BET is shown on several cable systems around the country."
Date originalcirca 1980
Decade1980s
SubjectsCable television--History--Photographs
Black Entertainment Television (BET)
Anheuser-Busch, Inc.
PeopleFruit, Charles B.
Johnson, Robert L.
CollectionCablevision Photograph Collection
IdentifierCV00240
Formatimage/jpeg
Date digital2010
Physical description6 x 9 inch b&w photograph
Holding institutionBarco Library, The Cable Center
CopyrightThis image is issued by The Cable Center. Use of the image requires written permission from the staff of The Cable Center's Barco Library. All responsibility for questions of copyright that may arise in the use made of reproduced material provided by the Barco Library must be assumed by the user. The Barco Library will provide any information it has available to the user.
Ordering informationmailto:archives@cablecenter.org
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